Building Online Businesses

via Blogging, Publishing, and Content Marketing

Our sister business Broad Ribbon Designs will help you create an online presence. We specialise in building online businesses via blogging, publishing, and a technique called content marketing, which is essentially a way of engaging with potential clients through storytelling and the sharing of useful and relevant information. You can read more about this on our blog post here.

Broad Ribbon Designs predates Optimate Web Hosting by two years, having built its first site back in 2000. We are in fact the same people! We know hosting and web sites intimately from years of experience with both, and can advise the best approach for you without any hidden agenda. We really do have your interests at heart — as our testimonials show.

Start Slowly

We’ve done this too long — for others as well as for ourselves — to know that it is futile beginning with a large-scale project. It will never get off the ground, it’s just too overwhelming, especially if you’re new to this. We suggest beginning with ‘just enough’ to go public with, then grow accordingly.

‘Just enough’ could be a very simple information-style site that at least gives you a web address (and email address) you can promote, and which starts the process of being indexed by search engines’. Or it could be an ecommerce store with a small number of products — again just to get you out there — which you can add to over time, perhaps during some quiet night-time hours!

Either way, we do recommend a blog be incorporated, as this is a great way of interaction with visitors and clients, as well as keeps your site ‘fresh’ in search engines’ eyes.

If you don’t wish to do this yourself, or the very thought terrifies you, we are more than happy to do all the ‘content marketing’ on your behalf.

You Can Rely on Us, and Our Hosting

This is because we have to rely on our hosting setup as much as you do. We absolutely have skin in this game. If we let you down, we let ourselves down, and that is not going to happen.

Should none of our web hosting plans quite suit your needs, we can certainly tailor one that will.

  • Mission Critical Hosting

    We specialise in ecommerce and database websites and hosting, so we need to rely on our system as much as you need to!

    We run an incredibly secure and reliable network built for power and speed, housed in a SAS70 Certified Tier 1 global datacentre and maintained 24/7 by proficient Australian system administrators.

    Which is the technical way of saying we make sure your site is up, not down.

    Serious hosting for serious websites.

  • Power, Speed, Reliability

    Each server has eight quad-core CPUs—this is the power behind our enterprise class server node.

    We are not reliant on a single telco with a single internet backbone for our connectivity. Access to six concurrent multiple uplink providers ensures your site is online when the Googlebot comes. Two of the six providers are used at any one time. Should one go down, our system switches to another immediately—there are another four to choose from after all!

    Large, high demand websites? High traffic? Live content delivery? All these are handled with ease with no compromises. Our servers are configured to cope with thousands of simultaneous connections and the delivery of fast streaming media.

  • Ecommerce and Blogs

    We have years of experience in ecommerce and databases, as well as with database-driven content such as blogs. Our servers are tweaked for maximum efficiency.

    Our Mission Critical Hosting means your site never goes down (100% uptime) and our rock-solid infrastructure ensures your site can handle high traffic.

    We can install a secure certificate on your site so you benefit from the peace of mind the padlock symbol brings.

    If you’re looking to build an ecommerce or blog site but lack the knowledge, we can help you build your own self-managed one with our complementary web design business Broad Ribbon Designs. We specialise in responsive layout websites—sites that look great on all devices, meaning your site will look great and work just as well on any screen from a smartphone through to a tablet and right up to a desktop.